Cusco, April 30, 2018.- The National Contact Point, located in ProInversión, gathered different enterprises in Cusco to promote the responsible business conduct and disseminate the Guidelines of the Organisation for Economic Co-operation and Development (OECD) related to the corporate sector role to reinforce the favorable climate of investments in the country.

During the event, organized with the support of the Cusco Chamber of Commerce, the Cusco Regional Government and the Embassy of Sweden in Peru, the Director of ProInversión’s Investor Services Division, Cesar Martin Peñaranda, representing the National Contact Point, pointed out the importance of promoting the application of the OECD Guidelines for multinational companies in order to preserve and consolidate the favorable environment for investments in the country.

Likewise, he emphasized the importance of revealing the successful experiences of OECD member countries towards the promotion of the responsible business conduct. For this event, the Ambassador of Sweden, Anna Ferry, had a special participation and made a presentation of the Swedish experience on the promotion of the responsible business conduct and its relationship with the OECD standards.

The Ambassador of Sweden committed to continue cooperating with ProInversión and the National Contact Point to disseminate this successful experience along with practical and specific cases of private enterprises such as IKEA and H&M and their achievement of prioritizing its Corporate Social Responsibility (CSR). It was highlighted that in the future consumers will demand products from socially responsible enterprises that respect the environment and are committed to the innovation.